Lord Rama was born on this auspiscious day in Ayodhya at 12:00 noon. Thus all over India in Hindu temples there is a special 'Aarti' done at 12:00 noon on this particular day. Lord Ram played the role of a perfect ideal man who was full of qualities like righteous (Niti), religiousness (Dharma) and discipline (Maryada).

On this same day, the Supreme God, Lord Swaminarayan too took birth at 'Chhapaiya', a village near Ayodhya, at 10:10 pm. Thus, this day is one of the most auspiscious and celebrated one in the Swaminarayan sect and is called 'Hari Jayanti'.
Every Swaminarayan temple lights up on this day and there are special celebrations and festivals held. The climax is when the grand 'Aarti' is done exactly at 10:10 pm and the birth of Lord is celebrated.
Lord Swaminarayan was born to Bhakti Devi and Dharam Dev. He was a Brahmin by caste and followed the 'Sam Veda'. Lord came on this earth to establish Ekantik Dharma and to spread his 'Sarvopari Upasana'. The village 'Chhapaiya' in the state of Uttar Pradesh and district Gonda was blessed to be his birth land.
On this Holy day devotees fast and sing hymns and praises of the great God and arrange and participate in special 'Satsang' congrigations.